| Post/Author/DateTime | Post |
|---|---|
| #1HaldrikJan 13, 2011 0:08:39 | Heres my theory for the new WotC business model. Facts • WotC cancelled most of the upcoming book content: Sword and Spell, Heroic Tier, etc. • WotC cancelled the monthly compilation in magazine format: each article will now be separate. • The Research & Development department is now completely responsible for balancing all the content of articles. My explanation • WotC will instead publish all of the content from the cancelled books as separate D&DI online articles. • Later, WotC will compile these articles as hardcover books, by theme. Advantages of the new publication process • WotC gives the best and newest content to D&DI online subscribers. • D&DI becomes valuable. • Online subscribers will use the content of the articles and detect if there is any need for further errata with regard to mechanics andor flavor. • Once online players have fully vetted an online article, and it achieves a stable form, WotC will compile it along with articles having a similar theme as a hardcover book. • The new hardcover books will be extremely high quality, with content and form that has undergone extensive scrutiny and playtesting for many months by many different kinds of D&D players. • D&DI articles become the venue for new, fresh, and exciting content. Hardcover books become the venue for a stable, polished, and robust 'core'. It is a brilliant strategy. |
| #2Cyber-DaveJan 13, 2011 0:16:08 | I hope you are right. If that is the strategy and plan I will be happy. I will be honest, though, the total opaque decision making process has me a little worried that they are about to do something like announce 5e. But whatever, what will be will be. |
| #3tmacsmashJan 13, 2011 0:31:05 | I was thinking the books would be released in an e-format. Putting it all in DDI seemed a bit too much to me, but your idea works too. As for 5e, well that's too stupid even for a stupid company. You don't come out with a new product and scrap it months later before giving it a chance to let you reap the benefits. I think WotC is trying of newer and cheaper distribution methods like the one haldrik just mentioned. Books and fantasy/hobby shops are slowly dying out. The Kindle, Ipad, and other e-reader are taking over books, and local niche shops can't compete with big boys like Amazon. It seems to me, and I could be way off base, that Wizards is trying to reinvent it's distribution methods. This will aggravate, confuse, and disappoint fans. Things change and so must D&D if it wants to remain viable and relevant (well as relevant as a nerd hobby can get). The subscription model could be intensely profitable and businesses like that. Look at WoW, Xbox Live, and subscription based hobbies/games. I bet Wizards is saying, "me too!" |
| #4HaldrikJan 13, 2011 0:31:36 | They were pretty opaque about Essentials, and they expected that to go well, and it seems it pretty much did. Opacity is probably a separate issue, and not necessarily relevant to what else they are doing. |
| #5mudbunnyJan 13, 2011 0:35:59 | I like your idea, and wish to subscribe to your podcast. |
| #6CaericJan 13, 2011 0:38:04 | Y'know, if they would just tell us exactly what you're saying now, Haldrik, I think I wouldn't feel as alienated and disappointed as I do now. If they said "from now on, all our content is going to go through D&D Insider as articles, and we will only publish content that has been thoroughly tested by you guys," then I'd be on board. The assumption being that by following this plan, they read more of what we have to say. They should at least listen to the CharOp guys, 'cause those guys aren't going to lead you astray with enraged opinions. If the numbers are good, the numbers are good. If they're not, they're not. Running innovative class concepts through CharOp would be a great way to figure out what works and what doesn't from the technical standpoint (e.g., who would pick Avenger implement powers? Why doesn't an Avenger's oath of enmity scale like others' striker damages?). So, on the whole, I like what you're saying, Haldrik. It sounds like a nice future. It's just so hard to believe it when there's so little else to go on. |
| #7Cyber-DaveJan 13, 2011 0:40:58 | I don't think Essentials actually did that well. I LOVE the Essentials products. I HOPE they did do very well. But, I can't imagine them canceling the three books they canceled (all of which sound like they were geared towards enhancing what Essentials introduced, be it in terms of integrating that material with older 4e material more cohesively, giving more Essentials organized magic item choices, or the like) if Essentials did well. I am actually pretty worried that this decision was made because Essentials didn't do well at all, and they are now reorganizing what their next step should be. Since Essentials was probably created because 4e wasn't doing as well as they hoped, that has me worried about the 4e brand in general. I am probably jumping to conclusions. I certainly don't have proof of this. All of this is born of my fears more than anything else. But, I can't shake the feeling. Some translucent information from WotC might go a long way to dispelling this impression... but somehow I doubt WotC will ever bother to do something like come out and explicitly explain why they are making the decisions they have made, and what their long term plans for this brand are. |
| #8TimmehJan 13, 2011 0:44:19 | Heres my theory for the new WotC business model. Problem. What of submissions? What value would DDI be to the non-CB/Compendium customer? These are 2 things that instantly come to my mind, at least. This business strategy is sound in many ways yes, but they'd lose out on me as a potential customer because I can simply get the end result. I don't really care about the beginning as long as it's good in the end. What of LFR? When does this stuff become LFR compatible? What of content that doesn't fit the theme? Artificer content, Seeker content, Runepriest content? How does this all fit? Many questions for just a theory, I suppose. But if this is infact their business model or close to it, all are necessary. |
| #9CaericJan 13, 2011 0:59:25 | I don't think Essentials actually did that well. I LOVE the Essentials products. I HOPE they did do very well. I don't mind them. There's a lot of good ideas. And really, I have enough regular Fighter, Rogue and whatnot that having a bizarro "classic" version or two doesn't bug me. Plus, Thieves, Slayers, and Executioners make great chargers. I suppose I hope too that Essentials went well, but I wouldn't want to see the format take over the design of future stuff. I want class and race feats, and I want classes that are their own. I don't mind this stuff being created side by side with the more traditional stuff, though. Some translucent information from WotC might go a long way to dispelling this impression... but somehow I doubt WotC will ever bother to do something like come out and explicitly explain why they are making the decisions they have made, and what their long term plans for this brand are. Translucent is probably as transparent as they'll be. I'd appreciate this too, but you're correct in saying that anecdotal evidence is not in favour of explication. Answers would be fantacular, but Wizards of the Coast isn't in the business of providing answers. They're in the business of selling their written word. |
| #10Cyber-DaveJan 13, 2011 1:11:57 | Hahaha. I actually meant to write transparent, not translucent. That is what I get for writing a post at 2am in the morning, while I am busy suffering from insomnia, tired as all hell, but can't sleep because of the energy drink and three coffees I drank around midnight. Catachresis my mistress, how sweet thy coherent babble is (just in case it needs to be said, the catachrestic use of coherent in this sentence is intentional)... In any case, I think I am going to keep the word translucent unedited, because in this case, I don't even think translucency is something we can hope for. Right now, I don't even have much faith in WotC giving us an accurate (but vague) shape of the future. Black curtains are pretty much all we can expect. That, and the odd attempt by WotC to move our attention from what might be behind the curtain to its velvety texture. Lets just hope it doesn't turn out to be dyed rat fur. |
| #11HaldrikJan 13, 2011 1:12:55 | I like your idea, and wish to subscribe to your podcast. So far, you are looking at it.Problem. ... ... "What of submissions?" • Submissions would continue as normal, except now the Devs themselves will fully proof it and make recommendations before publishing it. "What value would DDI be to the non-CB/Compendium customer?" • The non-online customer will wait for the hardcover version, and benefit from the quality of the final product. "This business strategy is sound in many ways yes, but they'd lose out on me as a potential customer because I can simply get the end result. I don't really care about the beginning as long as it's good in the end." • This sounds like a win-win situation. Most people are less patient than you. So you will benefit from the 'old and reliable' hardcover, while the online subscribers will benefit from 'shiny and new'. Of course many will want both online and hardcover formats. Note, the online subscribers collectively will also have more influence on the final form of the product, which may also interest you. If you dont subscribe online, but happen to hear about a specific article that you care about, nothing is stopping you from becoming a subscriber at that point. Perhaps you can even purchase each article individually. "What of LFR? When does this stuff become LFR compatible?" • No big deal. Living Forgotten Realms will simply create their own new criterion for determining what is 'legal'. In fact, since R&D themselves will process each article, I suspect LFR will simply declare all articles legal - except for Unearthed Arcana whose articles are explicitly experimental. "What of content that doesn't fit the theme? Artificer content, Seeker content, Runepriest content? How does this all fit?" • If there really is such thing as an article that has 'no' theme, I suppose they can publish a book whose theme is miscellaneous content. But really, Runepriest could show up in a Divine book alongside Cleric and Paladin builds, new Divine classes, new Divine options for non-Divine classes, fluff for spiritual traditions, divine feats, and so on. Similarly for any new class. "Many questions for just a theory, I suppose. But if this is infact their business model or close to it, all are necessary." • Its helpful to explore all angles. |
| #1222_Over_7Jan 13, 2011 2:11:32 | Seems unlikely they'll make an announcement this big, but this close to a major convention. Hopefully some good news will leak out of D&D Experience. |
| #13thespaceinvaderJan 13, 2011 5:05:17 | This seems like a logical and sensible business strategy. But based on the recent past, I struggle to believe that WOTC is able to produce a logical and sensible business strategy. I hope you're right. I expect you're not. |
| #14hunterian7Jan 13, 2011 6:30:35 | As much as I dislike Essentials I wouldn't be happy to hear that it did poorly. I have a few close friends that love it & they were sad to see the books cancelled in 2011. I don't mind if Wizards keeps us from being fully informed. What they have provided so far will keep me content. Pull out the popcorn, sit back and watch everyone freak out and worry. |
| #15OsgoodJan 13, 2011 7:53:06 | While we have no way of knowing for sure, this change seems to suggest that the Essentials sales did not meet expectations. I'm not particularly surprised by this, I think their strategy with the Essentials was too scattered to succeed--it seems to me that WotC wanted to bring in new, younger players, bring back lapsed players who stuck with 3.5/PF, and (with the red box) bring back players who haven't played since the 80's... Oh and get some sales out of existing 4E fans. That is way too much to expect out of any product. Personally, I enjoyed 4E as it was, I had no interest in the retro approach of the Essesntials. I picked up a Rules Compendium, but that is the only D&D product I bought since last summer. I know about a dozen gamers, between my group and some others: I stand as the one who has the most Essentials products of all of them. The ones who are happy with 4E have no interest in the line, the ones who hate 4E and switched to PF regard it as a victory for "their side", and at least two had no idea what the Essentials was supposed to be. My hope was that post-Essentials things would get back on track, but clearly that is not the case. While DDXP may provide some big, exciting revelation, I doubt it. The past half a year has really soured my opinion of WotC and the direction of D&D, and the last thing they want to do now is lose their loyal fans. |
| #16balesirJan 13, 2011 8:09:34 | "This business strategy is sound in many ways yes, but they'd lose out on me as a potential customer because I can simply get the end result. I don't really care about the beginning as long as it's good in the end." Something like this had occurred to me recently, too, and I think you have expressed the concept very well. If they were to take your scheme and add an offline CB that holds just what is in the books and not the online "cutting edge"... show me where to sign! |
| #17hunterian7Jan 13, 2011 8:11:30 | The Essentials books were of good quality. I work in the publishing world and $20.00 for a book like the Rules Compendium is not bad. Essentials could have sold very well and still not have been enough. Everything I see hints that it didn't do poorly. However, my suspicion is that 4th has lost a lot of money and then needed a huge bang out of Essentials to bring in the money. Moving books to DDI is pretty smart. You cut costs of publishing. We print a lot from Italy and China and it's freaking expensive. The larger the print run, the cheaper it is (way cheaper!). I don't think 4th sells are enough to hit the massive cost saving discounts. I'm only speaking from my publishing background but moving books to digital doesn't strictly point to Essentials having bad sells. It could just be a way to get more money out of a product. The savings are huge. Piracy is overated unless your printing the books. |
| #18lokiareJan 13, 2011 11:05:28 |
I think they are going to do something like this, except at the end of the year or every six months they will print a compendium of everything so far, so you buy a new book every six months or so with all the rules and the new races/classes/feats etc etc... included... |
| #19ranadielJan 13, 2011 11:28:10 | I think they are going to do something like this, except at the end of the year or every six months they will print a compendium of everything so far, so you buy a new book every six months or so with all the rules and the new races/classes/feats etc etc... included... This is just my gut reaction, but if they move to a digital distribution scheme I just don't think they'll do book reprints. They've tried reprinting such material in the past, and to the best of my knowledge the Dragon Annual did not sell too well. At the very least the Annuals didn't do well enough to warrant a second volume when their original plan was for there to be one of each every year. Could WotC be moving towards a digital only distribution method? Possibly. I don't see reprints as part of that plan though.....not that they'll get me back as a customer either way. *shrugs* |
| #20Tooky_GJan 13, 2011 12:01:13 | I don't think Essentials actually did that well. I LOVE the Essentials products. I HOPE they did do very well. But, I can't imagine them canceling the three books they canceled (all of which sound like they were geared towards enhancing what Essentials introduced, be it in terms of integrating that material with older 4e material more cohesively, giving more Essentials organized magic item choices, or the like) if Essentials did well. I am actually pretty worried that this decision was made because Essentials didn't do well at all, and they are now reorganizing what their next step should be. Since Essentials was probably created because 4e wasn't doing as well as they hoped, that has me worried about the 4e brand in general. I am probably jumping to conclusions. I certainly don't have proof of this. All of this is born of my fears more than anything else. But, I can't shake the feeling. Some translucent information from WotC might go a long way to dispelling this impression... but somehow I doubt WotC will ever bother to do something like come out and explicitly explain why they are making the decisions they have made, and what their long term plans for this brand are. Aside from loving Essentials, I concur. I'm worried about the future of 4e. Slashing your production calendar is not a move you make when things are going well and doing so only serves to undermine you further as you undoubtedly worry your customers. Heres my theory for the new WotC business model. I would actually enjoy this direction a lot. However, I suspect that they may move toward a DDI only model. Shove everything behind a silverlight app that requires a DDI sub and call it a day. Having said that, I don't believe that would be a smart move. |
| #21Blade2718Jan 13, 2011 16:39:13 | Fortunately, the FLGS owners aren't screwed too hard since they make so little from the books to begin with. I talked about this with some WotC employees during a store tour and it was suggested that subscriptions be bought from stores, similar to the way prepaid WoW cards are. That at least would keep people coming in the doors. |
| #22modern_iconoclastJan 13, 2011 17:29:28 | You got me interested Haldrik, I like the positive thinking in dark times (not to be mistaken for wishful thinking). Please send your idea to WotC in some form if you think it can influence or inspire them in any way. |
| #23Darth_JerrodJan 13, 2011 17:54:37 | If this is the case then it is a smart move. What is it that they always tell us? Playtesting smooths a few things but it really gets tested once we the players get it. What is better than having the DDI subscribers get the content before it is put into book form? No pesky errata every month that was growing by leaps and bounds. |
| #24HaldrikJan 13, 2011 23:17:52 | Heh. WotC has achieved translucency! Q: Why have the Class Compendium: Heroes of Sword and Spell, Mordenkainen's Magnificent Emporium and Hero Builder's Handbook been removed from the calendar? Inferrably, these 'other ways' mean D&DI online articles. Importantly, WotC will still publish this new content - just in a different venue. |
| #25FitzTheRukeJan 13, 2011 23:47:55 | I sure hope you are right. As a fan and a retailer, I'm pretty worried about the current state of things. I've had to search forums to even find out that product I ordered has been cancelled. That's how information-black-out WotC has been. They won't even tell their vendors what's up. |
| #26Chiba_MonkeyJan 14, 2011 2:06:10 | While this entire thread is admnittedly pure speculation, I am heartened to see some optimism among people, and surprised to see it coming from Haldrik (no offense intended). I do hope you're right though. It would be kind of cool. Plus, I'm about to deploy, and while I can visit the website and download articles to read them, buying new books and having them sent to me on the boat would be impractical, as space is at a premium. So this may actually work out better for me... |
| #27MockJan 14, 2011 9:03:27 |
While I think the most likely venue will be via DDI articles, I think there are other ways that this content could be delivered. For instance, via the CB only (new builds/classes just show up in the builder, for instance). Elsewhere on the forum someone mentioned that since WotC likes cards a lot, you could see decks of common, uncommon, and rare magic items. "Theme" cards could come along. All kinds of stuff. So I would say this is a faintly translucent gray, at this point. Better than nothing, though. ![]() Edit: before I get labeled a total pessimist, I actually think all that card **** is pretty cool. I love gimcracks and gewgaws in my RPGs (I really like the latest Warhammer FRP, for instance; just unboxing it was more fun than I've had playing some RPGs). |
| #28FallstormJan 14, 2011 9:53:21 | The topic of the deleted books is floating around several different threads. I stated something about the new model in another thread and rather than copy the whole post over on this page here: community.wizards.com/go/thread/view/758... is how I feel about the speculative new business model. Peace, Fallstorm |
| #29MockJan 14, 2011 10:01:32 |
Now, I didn't say I'd buy them (CCG elements and other gimmicks), just that I think they're cool - that is, I don't object to them on philosophical or financial grounds, or anything. I got a refund for DDI in November and because of the DDI team's performance over the last several months (as well as what looks to me like a completely scattered product strategy), I'm pretty down on D&D as a whole. It is unlikely I'll continue to support this brand in the future. So it's more "that's an interesting idea" than "I love where they're going." |
| #30lokiareJan 14, 2011 11:22:05 | My take is that they are going to try to turn the entire game into a CCG. Items will be on cards. Attacks will be on cards, class and race features will be on cards, monsters will be on cards, traps will be on cards, etc... Pretty much anything they can get on a card will be put on a card. Then they can put the game out in stores as a CCG. You'll have a starter pack that will include a set of dice, several tokens (representing the different races), base Race and Class cards, and enough cards to do each Race/Class to level 2. Booster packs will include Rare powers, class features, feats, and magic items. In the game the DM will collect monster cards, trap cards, and other DM specific cards. When handing out treasure, the DM will say "You find 300 gp and 1 uncommon item". The player will go "Alright I get to use my uncommon Sword of Instant Death™ card". GP will only be useful for buying common item cards... At least that's what I surmise... Dragon articles (no longer a magazine) will feature purely promo material for the CharOp board to go over. Dungeon will contain adventures that will have encounters that look like this "'The characters enter the room and you hear the sound of gears grinding' [insert level 2 trap card here]. As you recover from your surprise at [trap name] you realize some [insert level 3 humanoid monsters] are trying to sneak in and ambush you." All of the above is copyrighted Dark Spire© Any use is strictly prohibited... |
| #31bugpogJan 14, 2011 21:48:48 | Iokiare,...I think you may be right, that's scary. |
| #32KalnaurJan 14, 2011 23:17:42 | I would have to guess that it has been forecast that WotC would turn the D&D game into a CCG ever since they acquired it, if only because they are most known for Magic. While not impossible, it is invariably improbable. |
| #33lokiareJan 15, 2011 0:21:18 | I would have to guess that it has been forecast that WotC would turn the D&D game into a CCG ever since they acquired it, if only because they are most known for Magic. While not impossible, it is invariably improbable. Not really... They know the CCG model works. They see (as can be inferred from their current practices of canceling books) that the current model is not working. They might just try it. I mean look at what they've done up to this point. Fail after fail after fail. The real question is would you buy the game if 5E was a CCG? |
| #34AhrimonJan 15, 2011 0:25:51 | The current model works for a collectable card game. Not for a role playing game. How they could make it work is about as headscratching as how they would turn MtG into a role playing game. |
| #35excalainenJan 15, 2011 16:26:40 | I would have to guess that it has been forecast that WotC would turn the D&D game into a CCG ever since they acquired it, if only because they are most known for Magic. While not impossible, it is invariably improbable. I don't think 4e was in any way a fail before Essentials. I wouldn't buy any kind of 5e at this point. It's just way too soon after 4e was published. |
| #36xsv-violenceJan 15, 2011 16:57:13 | I am going out on a limb here, but I think that they are listening to our imput. 1. HoS going HB, one of the complaints with the essentials are the paperback and digest size. 2. Many people complained that Sword and Spell was a reprint, which it is. If you haven't finish selling what you intend to replace you lose profit, and in this case won't make good sales as it's a reprint. If they are return to the original size, Sword and Spell would be too small, as it was only half of the classes. It would need about 6 months or more to write the rest of the classes. 3. Heroic Tier may just get cut up and add to future books, Themes could be place as a section in one, new skill options in another. 4. The magic item one competes with the two AV's, so I dunno about that one at all. I think it's too early to tell... I will say I'm not going to adopt CCG, and have no intention of a monthly digital service.... |
| #37HaldrikJan 15, 2011 17:53:26 | 5e? I doubt there will be a 5e anytime soon. I agree it is too early for 5e: it would be difficult for most D&D players to trust 5e if 4e should prove so vaporous. Moreover, there may never be a '5e' sotospeak. 4e is an evolving platform that, via updates, adapts new features, tweaks current features to reorganize them around successful features, and prunes off unsuccessful features. So, 4e can eventually become anything it needs to be, seemlessly, without ending. I personally expect D&D 5e to not even be a table game, but rather the final translation into an actual virtual-reality environment. I am excited about the upcoming D&D video digital games. These are best way to provoke interest in D&D among teens. While wer not there yet, ultimately, the D&D video games will be superior to other video games because they will provide tools that allow the DM to build entirely new adventures for the players to explore. Because WotC is now prioritizing their online digital environment, they are better able to maximize interest and ensure longterm survivability of D&D. Collectable Card Games? WotC is experimenting with ways to introduce randomized collectable card games into D&D. Fortune cards exist now. There may well be magic item cards on the way. The random elements of Gamma 'mutations' create the precedent for even player character powers to depend on random cards. I personally feel these random elements are unwise. The D&D game is a complex evolving ecology, and these random disruptions will inevitably destroy the gaming balance. A system that uses cards is so different, that it can no longer be called 'D&D' nor can it be called a 'collectable card game'. Already, D&D has even moved away from rolling ability scores - because their random imbalances are noticeably disruptive to the gaming balance. Communication? In my opinion, lack of communication remains the biggest problem in WotC. Recently they have made many drastic changes to the D&D experience with little or no warning to their dependent customers. This reduces confidence and risks ending relationships. Changes include the reverse direction of the Essential design philosophy, online-only Character Builder, elimination of mechanical content in magazine articles, cancellation of upcoming products, and more. None of these changes are necessarily longterm. Much of the plans for the future remains unclear. The problem isnt so much the changes made, but the rather the coercion. Thus sectors of the customer base that are dissastisfied with these changes had no recourse or consolation. Had WotC been more transparent and more 'democratic', the early notification would have allowed potentially unhappy customers to articulate their concerns. Then WotC could innovate creative solutions to meet the specific needs of these customers, as much as possible, while adapting to the overall changes. This 'democratic' approach also maximizes customer satisfaction generally, while reaching new customers. Fortunately, the most recent change to online articles actually solves this problem. By introducing all content digitally, thru D&DI, there is plenty of time to integrate feedback and errata, long before this content ever sees physical print. Ironically, this abrupt change - the cancellation of upcoming physical print and the prioritizing of the online content - is part of the solution to the problem with communication. Physical Books? The evolution from the paper book market to electronic book market is inevitable - but hasnt happened yet. WotC is wise to prioritize the online market to anticipate this shift. But there still must be new physical books in the forseeable future. Based on vague anecdotal statements from the few gaming-industry designers who are willing to divulge their business statistics, my general impression is the electronic sales are only about 10% of the total profit, while the paper sales are about 90%, when the same product is sold in both venues. Thus there must be physical books to obtain the remaining 90% potential profit. That said, 10% is actually surprisingly high and electronic media are now a significant stream of profit. For the forseeable future, both venues - paper and electronic - will exist. Meanwhile the electronic venue makes noticeable gains. In sum WotC is doing the right thing by publishing all new content online thru D&DI: • integrating the desires of online customers, tweaking content in light of feedback, adding significant variants for certain customers, and incorporating errata, • then later organizing the polished online content as physical books. Moreover, WotC can gauge the online sales and feedback to predict which physical books will have the widest demand in the physical market place, thus optimizing the profitability of the physical books. |
| #38HaldrikJan 15, 2011 17:55:21 | I am going out on a limb here, but I think that they are listening to our imput. "I am going out on a limb here, but I think that they are listening to our imput." I agree with your assessments. But I will become more interested in online D&DI if that becomes the venue for releasing new content. |
| #39marius4Jan 15, 2011 21:56:03 | While this entire thread is admnittedly pure speculation, I am heartened to see some optimism among people.... You got me interested Haldrik, I like the positive thinking in dark times (not to be mistaken for wishful thinking). I echo these sentiments. Great ideas, Haldrik! My take is that they are going to try to turn the entire game into a CCG. ... Dungeon will contain adventures that will have encounters that look like this "'The characters enter the room and you hear the sound of gears grinding' [insert level 2 trap card here]. As you recover from your surprise at [trap name] you realize some [insert level 3 humanoid monsters] are trying to sneak in and ambush you." MadLib adventures!Fortunately, the FLGS owners aren't screwed too hard since they make so little from the books to begin with. I talked about this with some WotC employees during a store tour and it was suggested that subscriptions be bought from stores, similar to the way prepaid WoW cards are. That at least would keep people coming in the doors. I thought this was a very interesting idea. Small issue, though...What if you don't have a FLGS nearby. Most services are going in the opposite direction, from paper applications to online. Interesting, though.5e? This is pretty much how I feel things stand as well. 5e talk seems waaaay premature to me. Just my opinion, though. |
| #42Cyber-DaveJan 13, 2011 0:16:08 | I hope you are right. If that is the strategy and plan I will be happy. I will be honest, though, the total opaque decision making process has me a little worried that they are about to do something like announce 5e. But whatever, what will be will be. |
| #43tmacsmashJan 13, 2011 0:31:05 | I was thinking the books would be released in an e-format. Putting it all in DDI seemed a bit too much to me, but your idea works too. As for 5e, well that's too stupid even for a stupid company. You don't come out with a new product and scrap it months later before giving it a chance to let you reap the benefits. I think WotC is trying of newer and cheaper distribution methods like the one haldrik just mentioned. Books and fantasy/hobby shops are slowly dying out. The Kindle, Ipad, and other e-reader are taking over books, and local niche shops can't compete with big boys like Amazon. It seems to me, and I could be way off base, that Wizards is trying to reinvent it's distribution methods. This will aggravate, confuse, and disappoint fans. Things change and so must D&D if it wants to remain viable and relevant (well as relevant as a nerd hobby can get). The subscription model could be intensely profitable and businesses like that. Look at WoW, Xbox Live, and subscription based hobbies/games. I bet Wizards is saying, "me too!" |
| #44HaldrikJan 13, 2011 0:31:36 | They were pretty opaque about Essentials, and they expected that to go well, and it seems it pretty much did. Opacity is probably a separate issue, and not necessarily relevant to what else they are doing. |
| #45mudbunnyJan 13, 2011 0:35:59 | I like your idea, and wish to subscribe to your podcast. |
| #46CaericJan 13, 2011 0:38:04 | Y'know, if they would just tell us exactly what you're saying now, Haldrik, I think I wouldn't feel as alienated and disappointed as I do now. If they said "from now on, all our content is going to go through D&D Insider as articles, and we will only publish content that has been thoroughly tested by you guys," then I'd be on board. The assumption being that by following this plan, they read more of what we have to say. They should at least listen to the CharOp guys, 'cause those guys aren't going to lead you astray with enraged opinions. If the numbers are good, the numbers are good. If they're not, they're not. Running innovative class concepts through CharOp would be a great way to figure out what works and what doesn't from the technical standpoint (e.g., who would pick Avenger implement powers? Why doesn't an Avenger's oath of enmity scale like others' striker damages?). So, on the whole, I like what you're saying, Haldrik. It sounds like a nice future. It's just so hard to believe it when there's so little else to go on. |
| #47Cyber-DaveJan 13, 2011 0:40:58 | I don't think Essentials actually did that well. I LOVE the Essentials products. I HOPE they did do very well. But, I can't imagine them canceling the three books they canceled (all of which sound like they were geared towards enhancing what Essentials introduced, be it in terms of integrating that material with older 4e material more cohesively, giving more Essentials organized magic item choices, or the like) if Essentials did well. I am actually pretty worried that this decision was made because Essentials didn't do well at all, and they are now reorganizing what their next step should be. Since Essentials was probably created because 4e wasn't doing as well as they hoped, that has me worried about the 4e brand in general. I am probably jumping to conclusions. I certainly don't have proof of this. All of this is born of my fears more than anything else. But, I can't shake the feeling. Some translucent information from WotC might go a long way to dispelling this impression... but somehow I doubt WotC will ever bother to do something like come out and explicitly explain why they are making the decisions they have made, and what their long term plans for this brand are. |
| #48TimmehJan 13, 2011 0:44:19 | Heres my theory for the new WotC business model. Problem. What of submissions? What value would DDI be to the non-CB/Compendium customer? These are 2 things that instantly come to my mind, at least. This business strategy is sound in many ways yes, but they'd lose out on me as a potential customer because I can simply get the end result. I don't really care about the beginning as long as it's good in the end. What of LFR? When does this stuff become LFR compatible? What of content that doesn't fit the theme? Artificer content, Seeker content, Runepriest content? How does this all fit? Many questions for just a theory, I suppose. But if this is infact their business model or close to it, all are necessary. |
| #49CaericJan 13, 2011 0:59:25 | I don't think Essentials actually did that well. I LOVE the Essentials products. I HOPE they did do very well. I don't mind them. There's a lot of good ideas. And really, I have enough regular Fighter, Rogue and whatnot that having a bizarro "classic" version or two doesn't bug me. Plus, Thieves, Slayers, and Executioners make great chargers. I suppose I hope too that Essentials went well, but I wouldn't want to see the format take over the design of future stuff. I want class and race feats, and I want classes that are their own. I don't mind this stuff being created side by side with the more traditional stuff, though. Some translucent information from WotC might go a long way to dispelling this impression... but somehow I doubt WotC will ever bother to do something like come out and explicitly explain why they are making the decisions they have made, and what their long term plans for this brand are. Translucent is probably as transparent as they'll be. I'd appreciate this too, but you're correct in saying that anecdotal evidence is not in favour of explication. Answers would be fantacular, but Wizards of the Coast isn't in the business of providing answers. They're in the business of selling their written word. |
| #50Cyber-DaveJan 13, 2011 1:11:57 | Hahaha. I actually meant to write transparent, not translucent. That is what I get for writing a post at 2am in the morning, while I am busy suffering from insomnia, tired as all hell, but can't sleep because of the energy drink and three coffees I drank around midnight. Catachresis my mistress, how sweet thy coherent babble is (just in case it needs to be said, the catachrestic use of coherent in this sentence is intentional)... In any case, I think I am going to keep the word translucent unedited, because in this case, I don't even think translucency is something we can hope for. Right now, I don't even have much faith in WotC giving us an accurate (but vague) shape of the future. Black curtains are pretty much all we can expect. That, and the odd attempt by WotC to move our attention from what might be behind the curtain to its velvety texture. Lets just hope it doesn't turn out to be dyed rat fur. |
| #51HaldrikJan 13, 2011 1:12:55 | I like your idea, and wish to subscribe to your podcast. So far, you are looking at it.Problem. ... ... "What of submissions?" • Submissions would continue as normal, except now the Devs themselves will fully proof it and make recommendations before publishing it. "What value would DDI be to the non-CB/Compendium customer?" • The non-online customer will wait for the hardcover version, and benefit from the quality of the final product. "This business strategy is sound in many ways yes, but they'd lose out on me as a potential customer because I can simply get the end result. I don't really care about the beginning as long as it's good in the end." • This sounds like a win-win situation. Most people are less patient than you. So you will benefit from the 'old and reliable' hardcover, while the online subscribers will benefit from 'shiny and new'. Of course many will want both online and hardcover formats. Note, the online subscribers collectively will also have more influence on the final form of the product, which may also interest you. If you dont subscribe online, but happen to hear about a specific article that you care about, nothing is stopping you from becoming a subscriber at that point. Perhaps you can even purchase each article individually. "What of LFR? When does this stuff become LFR compatible?" • No big deal. Living Forgotten Realms will simply create their own new criterion for determining what is 'legal'. In fact, since R&D themselves will process each article, I suspect LFR will simply declare all articles legal - except for Unearthed Arcana whose articles are explicitly experimental. "What of content that doesn't fit the theme? Artificer content, Seeker content, Runepriest content? How does this all fit?" • If there really is such thing as an article that has 'no' theme, I suppose they can publish a book whose theme is miscellaneous content. But really, Runepriest could show up in a Divine book alongside Cleric and Paladin builds, new Divine classes, new Divine options for non-Divine classes, fluff for spiritual traditions, divine feats, and so on. Similarly for any new class. "Many questions for just a theory, I suppose. But if this is infact their business model or close to it, all are necessary." • Its helpful to explore all angles. |
| #5222_Over_7Jan 13, 2011 2:11:32 | Seems unlikely they'll make an announcement this big, but this close to a major convention. Hopefully some good news will leak out of D&D Experience. |
| #53thespaceinvaderJan 13, 2011 5:05:17 | This seems like a logical and sensible business strategy. But based on the recent past, I struggle to believe that WOTC is able to produce a logical and sensible business strategy. I hope you're right. I expect you're not. |
| #54hunterian7Jan 13, 2011 6:30:35 | As much as I dislike Essentials I wouldn't be happy to hear that it did poorly. I have a few close friends that love it & they were sad to see the books cancelled in 2011. I don't mind if Wizards keeps us from being fully informed. What they have provided so far will keep me content. Pull out the popcorn, sit back and watch everyone freak out and worry. |
| #55OsgoodJan 13, 2011 7:53:06 | While we have no way of knowing for sure, this change seems to suggest that the Essentials sales did not meet expectations. I'm not particularly surprised by this, I think their strategy with the Essentials was too scattered to succeed--it seems to me that WotC wanted to bring in new, younger players, bring back lapsed players who stuck with 3.5/PF, and (with the red box) bring back players who haven't played since the 80's... Oh and get some sales out of existing 4E fans. That is way too much to expect out of any product. Personally, I enjoyed 4E as it was, I had no interest in the retro approach of the Essesntials. I picked up a Rules Compendium, but that is the only D&D product I bought since last summer. I know about a dozen gamers, between my group and some others: I stand as the one who has the most Essentials products of all of them. The ones who are happy with 4E have no interest in the line, the ones who hate 4E and switched to PF regard it as a victory for "their side", and at least two had no idea what the Essentials was supposed to be. My hope was that post-Essentials things would get back on track, but clearly that is not the case. While DDXP may provide some big, exciting revelation, I doubt it. The past half a year has really soured my opinion of WotC and the direction of D&D, and the last thing they want to do now is lose their loyal fans. |
| #56balesirJan 13, 2011 8:09:34 | "This business strategy is sound in many ways yes, but they'd lose out on me as a potential customer because I can simply get the end result. I don't really care about the beginning as long as it's good in the end." Something like this had occurred to me recently, too, and I think you have expressed the concept very well. If they were to take your scheme and add an offline CB that holds just what is in the books and not the online "cutting edge"... show me where to sign! |
| #57hunterian7Jan 13, 2011 8:11:30 | The Essentials books were of good quality. I work in the publishing world and $20.00 for a book like the Rules Compendium is not bad. Essentials could have sold very well and still not have been enough. Everything I see hints that it didn't do poorly. However, my suspicion is that 4th has lost a lot of money and then needed a huge bang out of Essentials to bring in the money. Moving books to DDI is pretty smart. You cut costs of publishing. We print a lot from Italy and China and it's freaking expensive. The larger the print run, the cheaper it is (way cheaper!). I don't think 4th sells are enough to hit the massive cost saving discounts. I'm only speaking from my publishing background but moving books to digital doesn't strictly point to Essentials having bad sells. It could just be a way to get more money out of a product. The savings are huge. Piracy is overated unless your printing the books. |
| #58lokiareJan 13, 2011 11:05:28 |
I think they are going to do something like this, except at the end of the year or every six months they will print a compendium of everything so far, so you buy a new book every six months or so with all the rules and the new races/classes/feats etc etc... included... |
| #59ranadielJan 13, 2011 11:28:10 | I think they are going to do something like this, except at the end of the year or every six months they will print a compendium of everything so far, so you buy a new book every six months or so with all the rules and the new races/classes/feats etc etc... included... This is just my gut reaction, but if they move to a digital distribution scheme I just don't think they'll do book reprints. They've tried reprinting such material in the past, and to the best of my knowledge the Dragon Annual did not sell too well. At the very least the Annuals didn't do well enough to warrant a second volume when their original plan was for there to be one of each every year. Could WotC be moving towards a digital only distribution method? Possibly. I don't see reprints as part of that plan though.....not that they'll get me back as a customer either way. *shrugs* |
| #60Tooky_GJan 13, 2011 12:01:13 | I don't think Essentials actually did that well. I LOVE the Essentials products. I HOPE they did do very well. But, I can't imagine them canceling the three books they canceled (all of which sound like they were geared towards enhancing what Essentials introduced, be it in terms of integrating that material with older 4e material more cohesively, giving more Essentials organized magic item choices, or the like) if Essentials did well. I am actually pretty worried that this decision was made because Essentials didn't do well at all, and they are now reorganizing what their next step should be. Since Essentials was probably created because 4e wasn't doing as well as they hoped, that has me worried about the 4e brand in general. I am probably jumping to conclusions. I certainly don't have proof of this. All of this is born of my fears more than anything else. But, I can't shake the feeling. Some translucent information from WotC might go a long way to dispelling this impression... but somehow I doubt WotC will ever bother to do something like come out and explicitly explain why they are making the decisions they have made, and what their long term plans for this brand are. Aside from loving Essentials, I concur. I'm worried about the future of 4e. Slashing your production calendar is not a move you make when things are going well and doing so only serves to undermine you further as you undoubtedly worry your customers. Heres my theory for the new WotC business model. I would actually enjoy this direction a lot. However, I suspect that they may move toward a DDI only model. Shove everything behind a silverlight app that requires a DDI sub and call it a day. Having said that, I don't believe that would be a smart move. |
| #61Blade2718Jan 13, 2011 16:39:13 | Fortunately, the FLGS owners aren't screwed too hard since they make so little from the books to begin with. I talked about this with some WotC employees during a store tour and it was suggested that subscriptions be bought from stores, similar to the way prepaid WoW cards are. That at least would keep people coming in the doors. |
| #62modern_iconoclastJan 13, 2011 17:29:28 | You got me interested Haldrik, I like the positive thinking in dark times (not to be mistaken for wishful thinking). Please send your idea to WotC in some form if you think it can influence or inspire them in any way. |
| #63Darth_JerrodJan 13, 2011 17:54:37 | If this is the case then it is a smart move. What is it that they always tell us? Playtesting smooths a few things but it really gets tested once we the players get it. What is better than having the DDI subscribers get the content before it is put into book form? No pesky errata every month that was growing by leaps and bounds. |
| #64HaldrikJan 13, 2011 23:17:52 | Heh. WotC has achieved translucency! Q: Why have the Class Compendium: Heroes of Sword and Spell, Mordenkainen's Magnificent Emporium and Hero Builder's Handbook been removed from the calendar? Inferrably, these 'other ways' mean D&DI online articles. Importantly, WotC will still publish this new content - just in a different venue. |
| #65FitzTheRukeJan 13, 2011 23:47:55 | I sure hope you are right. As a fan and a retailer, I'm pretty worried about the current state of things. I've had to search forums to even find out that product I ordered has been cancelled. That's how information-black-out WotC has been. They won't even tell their vendors what's up. |
| #66Chiba_MonkeyJan 14, 2011 2:06:10 | While this entire thread is admnittedly pure speculation, I am heartened to see some optimism among people, and surprised to see it coming from Haldrik (no offense intended). I do hope you're right though. It would be kind of cool. Plus, I'm about to deploy, and while I can visit the website and download articles to read them, buying new books and having them sent to me on the boat would be impractical, as space is at a premium. So this may actually work out better for me... |
| #67MockJan 14, 2011 9:03:27 |
While I think the most likely venue will be via DDI articles, I think there are other ways that this content could be delivered. For instance, via the CB only (new builds/classes just show up in the builder, for instance). Elsewhere on the forum someone mentioned that since WotC likes cards a lot, you could see decks of common, uncommon, and rare magic items. "Theme" cards could come along. All kinds of stuff. So I would say this is a faintly translucent gray, at this point. Better than nothing, though. ![]() Edit: before I get labeled a total pessimist, I actually think all that card **** is pretty cool. I love gimcracks and gewgaws in my RPGs (I really like the latest Warhammer FRP, for instance; just unboxing it was more fun than I've had playing some RPGs). |
| #68FallstormJan 14, 2011 9:53:21 | The topic of the deleted books is floating around several different threads. I stated something about the new model in another thread and rather than copy the whole post over on this page here: community.wizards.com/go/thread/view/758... is how I feel about the speculative new business model. Peace, Fallstorm |
| #69MockJan 14, 2011 10:01:32 |
Now, I didn't say I'd buy them (CCG elements and other gimmicks), just that I think they're cool - that is, I don't object to them on philosophical or financial grounds, or anything. I got a refund for DDI in November and because of the DDI team's performance over the last several months (as well as what looks to me like a completely scattered product strategy), I'm pretty down on D&D as a whole. It is unlikely I'll continue to support this brand in the future. So it's more "that's an interesting idea" than "I love where they're going." |
| #70lokiareJan 14, 2011 11:22:05 | My take is that they are going to try to turn the entire game into a CCG. Items will be on cards. Attacks will be on cards, class and race features will be on cards, monsters will be on cards, traps will be on cards, etc... Pretty much anything they can get on a card will be put on a card. Then they can put the game out in stores as a CCG. You'll have a starter pack that will include a set of dice, several tokens (representing the different races), base Race and Class cards, and enough cards to do each Race/Class to level 2. Booster packs will include Rare powers, class features, feats, and magic items. In the game the DM will collect monster cards, trap cards, and other DM specific cards. When handing out treasure, the DM will say "You find 300 gp and 1 uncommon item". The player will go "Alright I get to use my uncommon Sword of Instant Death™ card". GP will only be useful for buying common item cards... At least that's what I surmise... Dragon articles (no longer a magazine) will feature purely promo material for the CharOp board to go over. Dungeon will contain adventures that will have encounters that look like this "'The characters enter the room and you hear the sound of gears grinding' [insert level 2 trap card here]. As you recover from your surprise at [trap name] you realize some [insert level 3 humanoid monsters] are trying to sneak in and ambush you." All of the above is copyrighted Dark Spire© Any use is strictly prohibited... |
| #71bugpogJan 14, 2011 21:48:48 | Iokiare,...I think you may be right, that's scary. |
| #72KalnaurJan 14, 2011 23:17:42 | I would have to guess that it has been forecast that WotC would turn the D&D game into a CCG ever since they acquired it, if only because they are most known for Magic. While not impossible, it is invariably improbable. |
| #73lokiareJan 15, 2011 0:21:18 | I would have to guess that it has been forecast that WotC would turn the D&D game into a CCG ever since they acquired it, if only because they are most known for Magic. While not impossible, it is invariably improbable. Not really... They know the CCG model works. They see (as can be inferred from their current practices of canceling books) that the current model is not working. They might just try it. I mean look at what they've done up to this point. Fail after fail after fail. The real question is would you buy the game if 5E was a CCG? |
| #74AhrimonJan 15, 2011 0:25:51 | The current model works for a collectable card game. Not for a role playing game. How they could make it work is about as headscratching as how they would turn MtG into a role playing game. |
| #75excalainenJan 15, 2011 16:26:40 | I would have to guess that it has been forecast that WotC would turn the D&D game into a CCG ever since they acquired it, if only because they are most known for Magic. While not impossible, it is invariably improbable. I don't think 4e was in any way a fail before Essentials. I wouldn't buy any kind of 5e at this point. It's just way too soon after 4e was published. |
| #76xsv-violenceJan 15, 2011 16:57:13 | I am going out on a limb here, but I think that they are listening to our imput. 1. HoS going HB, one of the complaints with the essentials are the paperback and digest size. 2. Many people complained that Sword and Spell was a reprint, which it is. If you haven't finish selling what you intend to replace you lose profit, and in this case won't make good sales as it's a reprint. If they are return to the original size, Sword and Spell would be too small, as it was only half of the classes. It would need about 6 months or more to write the rest of the classes. 3. Heroic Tier may just get cut up and add to future books, Themes could be place as a section in one, new skill options in another. 4. The magic item one competes with the two AV's, so I dunno about that one at all. I think it's too early to tell... I will say I'm not going to adopt CCG, and have no intention of a monthly digital service.... |
| #77HaldrikJan 15, 2011 17:53:26 | 5e? I doubt there will be a 5e anytime soon. I agree it is too early for 5e: it would be difficult for most D&D players to trust 5e if 4e should prove so vaporous. Moreover, there may never be a '5e' sotospeak. 4e is an evolving platform that, via updates, adapts new features, tweaks current features to reorganize them around successful features, and prunes off unsuccessful features. So, 4e can eventually become anything it needs to be, seemlessly, without ending. I personally expect D&D 5e to not even be a table game, but rather the final translation into an actual virtual-reality environment. I am excited about the upcoming D&D video digital games. These are best way to provoke interest in D&D among teens. While wer not there yet, ultimately, the D&D video games will be superior to other video games because they will provide tools that allow the DM to build entirely new adventures for the players to explore. Because WotC is now prioritizing their online digital environment, they are better able to maximize interest and ensure longterm survivability of D&D. Collectable Card Games? WotC is experimenting with ways to introduce randomized collectable card games into D&D. Fortune cards exist now. There may well be magic item cards on the way. The random elements of Gamma 'mutations' create the precedent for even player character powers to depend on random cards. I personally feel these random elements are unwise. The D&D game is a complex evolving ecology, and these random disruptions will inevitably destroy the gaming balance. A system that uses cards is so different, that it can no longer be called 'D&D' nor can it be called a 'collectable card game'. Already, D&D has even moved away from rolling ability scores - because their random imbalances are noticeably disruptive to the gaming balance. Communication? In my opinion, lack of communication remains the biggest problem in WotC. Recently they have made many drastic changes to the D&D experience with little or no warning to their dependent customers. This reduces confidence and risks ending relationships. Changes include the reverse direction of the Essential design philosophy, online-only Character Builder, elimination of mechanical content in magazine articles, cancellation of upcoming products, and more. None of these changes are necessarily longterm. Much of the plans for the future remains unclear. The problem isnt so much the changes made, but the rather the coercion. Thus sectors of the customer base that are dissastisfied with these changes had no recourse or consolation. Had WotC been more transparent and more 'democratic', the early notification would have allowed potentially unhappy customers to articulate their concerns. Then WotC could innovate creative solutions to meet the specific needs of these customers, as much as possible, while adapting to the overall changes. This 'democratic' approach also maximizes customer satisfaction generally, while reaching new customers. Fortunately, the most recent change to online articles actually solves this problem. By introducing all content digitally, thru D&DI, there is plenty of time to integrate feedback and errata, long before this content ever sees physical print. Ironically, this abrupt change - the cancellation of upcoming physical print and the prioritizing of the online content - is part of the solution to the problem with communication. Physical Books? The evolution from the paper book market to electronic book market is inevitable - but hasnt happened yet. WotC is wise to prioritize the online market to anticipate this shift. But there still must be new physical books in the forseeable future. Based on vague anecdotal statements from the few gaming-industry designers who are willing to divulge their business statistics, my general impression is the electronic sales are only about 10% of the total profit, while the paper sales are about 90%, when the same product is sold in both venues. Thus there must be physical books to obtain the remaining 90% potential profit. That said, 10% is actually surprisingly high and electronic media are now a significant stream of profit. For the forseeable future, both venues - paper and electronic - will exist. Meanwhile the electronic venue makes noticeable gains. In sum WotC is doing the right thing by publishing all new content online thru D&DI: • integrating the desires of online customers, tweaking content in light of feedback, adding significant variants for certain customers, and incorporating errata, • then later organizing the polished online content as physical books. Moreover, WotC can gauge the online sales and feedback to predict which physical books will have the widest demand in the physical market place, thus optimizing the profitability of the physical books. |
| #78HaldrikJan 15, 2011 17:55:21 | I am going out on a limb here, but I think that they are listening to our imput. "I am going out on a limb here, but I think that they are listening to our imput." I agree with your assessments. But I will become more interested in online D&DI if that becomes the venue for releasing new content. |
| #79marius4Jan 15, 2011 21:56:03 | While this entire thread is admnittedly pure speculation, I am heartened to see some optimism among people.... You got me interested Haldrik, I like the positive thinking in dark times (not to be mistaken for wishful thinking). I echo these sentiments. Great ideas, Haldrik! My take is that they are going to try to turn the entire game into a CCG. ... Dungeon will contain adventures that will have encounters that look like this "'The characters enter the room and you hear the sound of gears grinding' [insert level 2 trap card here]. As you recover from your surprise at [trap name] you realize some [insert level 3 humanoid monsters] are trying to sneak in and ambush you." MadLib adventures!Fortunately, the FLGS owners aren't screwed too hard since they make so little from the books to begin with. I talked about this with some WotC employees during a store tour and it was suggested that subscriptions be bought from stores, similar to the way prepaid WoW cards are. That at least would keep people coming in the doors. I thought this was a very interesting idea. Small issue, though...What if you don't have a FLGS nearby. Most services are going in the opposite direction, from paper applications to online. Interesting, though.5e? This is pretty much how I feel things stand as well. 5e talk seems waaaay premature to me. Just my opinion, though. |